About Me

Cheri L. Herlinger is a strategic communicator and messaging consultant who helps healthcare, technology, education, nonprofit, and professional service organizations tell their stories with clarity, impact, and heart—through earned media, executive communications, and thought leadership.

With more than two decades of experience, Cheri has partnered with senior leaders, clinicians, and creative teams to craft high-impact communications that inform, persuade, and inspire. Her portfolio includes nationally recognized healthcare systems such as Tampa General Hospital, Jefferson Health, Nemours Children’s Health, Independence Blue Cross, and Einstein Healthcare Network, where she has translated complex clinical and operational initiatives into audience-friendly messaging across print, digital, and broadcast platforms.

Cheri’s expertise spans media relations, executive visibility, and strategic PR campaigns—earning placements in top-tier outlets and shaping narratives that elevate brand reputation. She has led communications through mergers, rebrands, and technology rollouts, serving as both a trusted advisor and hands-on collaborator. Her work with tech-forward organizations includes articulating innovation strategies, launching new products, and driving workforce engagement with clarity and confidence.

Whether managing a team, pitching a story, or refining a single sentence, Cheri brings agility, insight, and a deep understanding of how words move people and organizations forward.